Product Description
The Story Of Discovery 1 - RD1025
Publication Date: 28 October 2025
Binding: Hardback
Format: 207 x 250 mm
Pages: 160
Author: James Taylor
Subtitle: The Story of the First Generation Models, 1989–1998
Land Rover Discovery: The Origins of an Icon
When Land Rover introduced the Discovery in 1989, it marked a pivotal moment in the brand’s history. This book dives deep into the story of that first-generation model: how it came to be, why it was created, and the impact it had on the automotive world.
Facing fierce competition from affordable Japanese 4x4s in the 1980s, Land Rover needed a fresh approach. The Discovery was their answer: a mid-market SUV designed under pressure and launched to instant acclaim. It quickly became a best-seller across Europe, revitalising Land Rover’s fortunes and setting the stage for future generations.
More than a commercial triumph, the Discovery transformed Land Rover’s image. It bridged the gap between rugged utility and family-friendly comfort, helping the brand evolve into a premium name recognised worldwide. From its design and development to its varied roles, from emergency service fleets to workhorse vans, this book covers it all, including its role in Land Rover’s breakthrough in the US market.
Packed with rare photographs and detailed insights, this is an essential read for enthusiasts and historians alike, celebrating the vehicle that redefined Land Rover and shaped the modern SUV landscape.